Trouble on the Far Right: National Strategies and Local Practices Challenging Europe by Maik Fielitz & Laura Lotte Laloire

Author:Maik Fielitz & Laura Lotte Laloire [Fielitz, Maik & Laloire, Laura Lotte]
Language: eng
Format: epub
Tags: Political Science, Political Ideologies, Fascism & Totalitarianism
ISBN: 9783837637205
Google: QzI0vgAACAAJ
Barnesnoble:
Goodreads: 32668970
Publisher: Transcript
Published: 2016-01-15T00:30:19+00:00

The Strategy of the French Identitaires

Entering Politics through the Media

Samuel Bouron

French far-right activism has experienced tremendous changes in recent years. Besides traditional far-right party politics, new patterns of street-based mobilization have been attracting action-oriented youths in particular. This trend is epitomized by the growing popularity of the Identitarian Bloc1. Its ideology rests on the idea of an existent struggle between different political factions with the aim of becoming the legitimate representative of the people, a struggle that the far-right is winning. Behind the scenes, the recurring idea of the Identitarian Bloc is to occupy a cultural and ‘meta-political’ territory over which the left once held a monopoly. Their aim is to gradually become associated with the only possible alternative to change the world2. They try to frame a maximum of popular needs and present themselves as substitutes for the time when the economy and the state will be bankrupt. One can participate in financing the Identitarian Movement by eating their food, drinking their beer (the ‘Desouchière’), buying their clothes, listening to their music or reading their books. For Philippe Vardon, a cofounder of the Identitarian Bloc in 2003,

“the idea of a meta-political type of project is to attract people who would never come, or only with difficulty, to political action through classic activism. The objective then is to act on the perception that individuals have of the world and the society in which they live in order to create currents of opinion favorable to the struggle between political movements or groups implementing these projects.”3

In approaching this movement, one must understand that they do not have any kind of army or even any small group of activists that would directly invest the field of party politics. They deploy a communication strategy which, despite its limitations, makes them true professional politicians. It is therefore useful to describe the contours of this professionalization process particularly mobilized by the far right with claims of ‘meta-political’ ideas.

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